Are you looking for ways to bring your research to life?
Does your research stand out?
Are your insights emotional, memorable?
Is engagement with consumers or stakeholders an issue?
Is the Value proposition lost to the technology story?
Would it be valuable to have more efficient communication?
Is the bulk of the meeting spent explaining verses conversation?
Is the data difficult to explain out of context?
How long does it take to explain?
Does your story speak for itself when you are not around?
Is Scope Creep an issue as the value story seems to shift?