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https://images.squarespace-cdn.com/content/v1/58d84c5d893fc051959e6c36/1551205967050-01H1VMJBWOAQ6JSMIMCQ/home%2Balone%2B2.jpg Home - context Creating visuals that are layered with cues to narrate product or service opportunities https://images.squarespace-cdn.com/content/v1/58d84c5d893fc051959e6c36/1550845860474-HYA672YV8TBBU9JLXZFY/Adeint%2BStoryboard.jpg Home - Metaphor To bridge 2018 stakeholder mindset to 2030 product intent. https://images.squarespace-cdn.com/content/v1/58d84c5d893fc051959e6c36/1550846308117-LDZ1A39VV11CNCV4X16D/Ideation%2Bmap.jpg Home - collaboration An iterative process of thumbnails and rough concepts to review and refine into key images or sequences that capture the most essential design attributes. https://images.squarespace-cdn.com/content/v1/58d84c5d893fc051959e6c36/1551133209664-GNOZOHH6PO1S6Q0OBPX7/process+4A.png Home - transformation To make the complex simple, the everyday memorable and easy to share across disciplines. 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Use Metaphor to open up topics difficult to address Sketches can capture difficult topics with humor https://images.squarespace-cdn.com/content/v1/58d84c5d893fc051959e6c36/1622123895699-FKNYQ66ALAI7RDIJ7DK9/Purifoh+models.png Show not tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d84c5d893fc051959e6c36/1621390428851-DLX8T9YORBBNGNN03X53/deliverable+5.png Show not tell - NOT EVERY story is caught on film Transforming verbal or written stories to visuals improves communication. Easy to present, memorable, viral. 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