TELLING A STORY OF SERVICE AND USER EXPERIENCE…

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the map

Visualize the experiences

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The story

Before the product there is a story. “We arrived to find a 400 lbs. bedridden man on the fourth floor. “ This is about emergency equipment needed to meet the challenges faced by rescue teams.

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transformation

To make the complex simple, the everyday memorable and easy to share across disciplines.

Metaphor

To bridge 2018 stakeholder mindset to 2030 product intent.

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context

Creating visuals that are layered with cues to narrate product or service opportunities

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vision

To capture a future service or product experience in a memorable visual narrative.

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Influence

To communicate priorities and impact design.

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collaboration

An iterative process of thumbnails and rough concepts to review and refine into key images or sequences that capture the most essential design attributes.

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Scene to story

Interviews, journey maps, profiles, benchmarks, user needs crafted into meaningful images that capture insight for stakeholders to share.

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Feedback

The experience story, characters, setting and context to share and communicate your vision to drive feedback, input and understanding