The Need...

Painting a mood or set of circumstances goes a long way in describing need. What would an autonomous car mean to you here? In an assisted living environment with access to ride share, but uncomfortable with the service. Context, flowers and pictures of the kids, unopened mail, and a microwave meal in front of her. The driver with clipboard shows he is checking a list and not really engaged. All feed a narrative to highlight a very real need often referenced in research. Visual storytelling.

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