Product Design is experience design. Experience Ideation looks at context first before form, features and human factors. Why is this “thing” of value?
answer these first!
Why is this important?
Who would actually use this?
I can’t picture someone doing that?
Not every moment is captured
Not every moment has a photograph. Data, verbatims, context need to be integrated in order to synthesis insight. Memorable and easy to digest visuals that get to right to the point
A Graphic novel of your ideal experience
Nothing captivates like a graphic novel. Quick to understand, easy to replay, agile enough to be nonlinear. Easy to share and present.
Listen and observe
The process starts with listening, digesting and observing your input. Collecting references of images, vocabulary, and stories that answer the question of WHY ? Where is the value?
Ideation
A process of crafting just the right scene, character and context to tell your story. Looking at the scene in a number of different ways to see what works best to capture the essence of the message.
Synthesis
Addressing the big question of “Why” are we doing this? For whom? Where is the value? I need to capture the insight and stories that really help us understand our users.