Visual Story and layered context. From left to right we see a story unfold. Getting a parking ticket, to loading up the car after shopping, kids and family comfort and even grandma using tech to plan her route. A visual story to capture many aspects of a concept, creating a narrative to engage.
Painting a mood or set of circumstances goes a long way in describing need. What would an autonomous car mean to you here? In an assisted living environment with access to ride share, but uncomfortable with the service. Context, flowers and pictures of the kids, unopened mail, and a microwave meal in front of her. The driver with clipboard shows he is checking a list and not really engaged. All feed a narrative to highlight a very real need often referenced in research. Visual storytelling.
Mapping out the brainstorming conversation in visuals. Creating a visual map of an idea or concept helps show complexity and relationships between ideas. It connects the dots. Beyond Ideas, these studies show the relationships between users, technology and context to hint at the systems that need to integrate in order to function.
Visual storytelling and context. A meeting many of us have had, discussing a proposal or product with stakeholders a little less involved. Storytelling with visuals, to suggest context. Showing expression and emotion with facial or physical clues helps convey a message. Props, and backgrounds also help set the stage.