As studio manage, I had the design team work closely with our advanced sales group. This project required an in-depth understanding of our commercial business. 

Extrusions, chrome finishes, facilities located near production plants, and aftermarket products being installed within the assembly plants, meant our competitors were positioned for low-cost strategy.

My team introduced a unique solution of higher-cost and higher-value system of products with a variety of step plates for customization.

The program completed an independent clinic phase and performed very well against all benchmark competitors in Texas and California.